The Product Management course will equipt you with the strategic, technical, and leadership skills needed to build impactful products from idea to launch. Covering everything from user research to AI integration, it’s your complete toolkit to become a confident, cross-functional product leader.
Flexible Studying | Personalised Support | Completely Free
Our courses are built with industry experts, to ensure you get the latest area expertise and guidance.
All of our courses are completely free. We’re funded by limited ads, not your finances.
You don’t need any experience to study. Our curricula is built for all educational backgrounds.
This module introduces the essentials of the product management role, covering the entire product lifecycle, and emphasising effective stakeholder engagement and market analysis.
Lesson 1 - Role & Responsibilities
Understand the core functions and expectations of a product manager.
Lesson 2 - Product Lifecycle
Learn the stages from ideation to retirement.
Lesson 3 - Stakeholder Management
Develop skills to collaborate with cross-functional teams.
Lesson 4 - Market Research
Conduct user interviews and analyze market needs.
Focuses on high-level product strategy, including defining vision, setting priorities, analyzing competition, and aligning business goals.
Lesson 5 - Vision & Roadmapping
Craft compelling product visions and strategic roadmaps.
Lesson 6 - Prioritisation Frameworks
Apply methods like RICE and MoSCoW to prioritise features.
Lesson 7 - Business Models
Explore various monetization and business strategies.
Lesson 8 - Competitive Analysis
Assess market competitors and position your product effectively.
Teaches user-centered design techniques, the use of design tools, and methods to test and improve usability.
Lesson 9 - Design Thinking
Implement user-centric design methodologies.
Lesson 10 - Prototyping Tools
Gain proficiency in tools like Figma for wireframing and prototyping.
Lesson 11 - Usability Testing
Conduct tests to gather user feedback and iterate designs.
Covers agile frameworks, technical fluency, and essential tools for collaborating with engineering teams.
Lesson 12 - Agile Methodologies
Understand Scrum, Kanban, and Lean principles.
Lesson 13 - Technical Literacy
Learn basics of APIs, databases, and software development processes.
Lesson 14 - Collaboration Tools
Use platforms like Jira and GitHub for project management.
Equips learners with analytical tools and techniques to make evidence-based decisions and optimize product performance.
Lesson 15 - Analytic Tools
Utilise tools like Google Analytics and Mixpanel.
Lesson 16 - Key Metrics
Identify and track KPIs relevant to product performance.
Lesson 17 - A/B Testing
Design and interpret experiments to inform decisions.
Covers the planning and execution of successful product launches and strategies for user growth and marketing synergy.
Lesson 18 - Launch Planning
Develop comprehensive go-to-market strategies.
Lesson 19 - Growth Hacking
Implement tactics to drive user acquisition and retention.
Lesson 20 - Marketing Alignment
Collaborate with marketing teams for cohesive campaigns.
Explores how product managers can work with AI and emerging technologies, including ethics and product strategy.
Lesson 21 - AI Fundamentals
Understand machine learning basics and applications.
Lesson 22 - AI Product Management
Manage products that leverage AI capabilities.
Lesson 23 - Ethical Considerations
Address ethical implications in AI-driven products.
Focuses on building soft skills, exploring career options, and assembling a strong portfolio to advance your PM career.
Lesson 24 - Soft Skills
Enhance communication, negotiation, and leadership abilities.
Lesson 25 - Career Pathways
Explore opportunities for advancement in product management.
Lesson 26 - Portfolio Development
Build a portfolio showcasing your product management projects.
8 Modules
26 Lessons
1 Final Project
Study whenever and wherever
with our flexible curriculum
Our Product Management Course is lead by Max Shillam.
Max is a Senior Programme Manager at Amazon, and has worked there for over five years rotating through different Product and Project Management Roles. He currently oversees new onsite feature development for customers purchasing high-consideration technical products, through improvements in Search, Detail Page and Amazon’s AI shopping assistant, Rufus.
Whether you need a concept phrased differently, or a specific deep-dive,
Ignite offers personalised support to ensure you meet your learning goals.
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Meet Will, Ignite’s AI study buddy.
He is there to support your learning throughout the course - feel free to ask him about anything.
Every Friday, you can book individual virtual office hours with the course lead. Get 1:1 support on module content, and final project development.
By the end of your course, you won’t just have new skills—you’ll have proof to back them up.
Your Final Project and exclusive Ignite Certification will give you a powerful edge when stepping into the job market and landing your next big opportunity.
The course culminates in the opportunity to deliver a final project. We’ll set a brief from a consumer brand, and it’s up to you to leverage what you’ve learnt to showcase your skills. You can use this in your portfolio for prospective employers.
The Ignite Product Management Certification shows you’ve got the skills and experience to make things happen. With this certification, you’ll have something amazing to show off to future employers and stand out from the crowd.
This course is ideal for aspiring product managers, professionals transitioning into product roles, entrepreneurs, or anyone looking to develop a deeper understanding of product strategy, development, and leadership.
No technical background is required. The course includes modules to build technical literacy so that you can effectively work with engineering teams.
The course is self-paced, allowing you to learn at your convenience with video lessons, reading materials, and interactive quizzes.
Absolutely. The flexible, self-paced structure makes it easy to learn while managing a full-time job. Lessons are flexilble, and can be taken around you're exisiting schedule.
This course uniquely combines structured curriculum, real-world tools (like Figma, Jira, Google Analytics), and AI-powered content customisation to support personalized learning pathways. Importantly, this course is completely free, unlike many other courses.
On average, students complete the course in 6–10 weeks, depending on their pace and time commitment. We suggest completing 3 lessons a week for maximium knowledge retention.
