EuroFinance Marketing Manager

he Economist Group is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and digital services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

EuroFinance, an Economist Group business, is a leading global provider of conferences, training and research on cash management, treasury and risk. We bring together treasurers and CFOs from the world’s leading companies to exchange strategies, best practice and expert opinion.

We are looking for a Marketing Manager to lead attendee marketing for a portfolio of EuroFinance events. You will create and deliver campaigns that grow corporate attendance and ticket revenue, reach new audiences and keep our community engaged. You will work closely with sales, content and event teams, using campaign data to improve performance throughout the event cycle.

How will you contribute?

•Marketing strategy – Develop and present marketing plans for approximately three events annually, with clear audience, registration and revenue goals.

•Campaign execution – Manage integrated campaigns across email, websites, social media, digital advertising, partnerships and direct invitations.

•Audience growth – Build targeted campaigns that attract new corporate treasurers while encouraging past attendees to return.

•Content and copywriting – Turn agenda themes, speakers and research into compelling copy for emails, landing pages, brochures and sales materials.

•Campaign management – Own campaign schedules, creative briefs and budgets, coordinating with designers, suppliers and internal teams to deliver work on time.

•Sales collaboration – Work with sponsorship and delegate sales teams to support their campaigns and communicate the value of EuroFinance’s audience.

•Reporting and optimisation – Track registrations, revenue, conversion and channel performance, using insights to refine campaigns and report against event KPIs.

The ideal skills for this role are:

•Proven experience marketing B2B conferences or other complex B2B products.

•Strong campaign planning and project management skills, with the ability to manage several priorities at once.

•Excellent written and verbal communication skills, including the ability to write clear, persuasive marketing copy.

•Experience with email marketing, audience segmentation and marketing automation platforms. SalesForce Marketing Cloud, NEXT preferrable

•A good understanding of digital channels, including paid search, paid social, SEO and website optimisation.

•Confidence using CRM data, analytics and spreadsheets to assess performance and make recommendations.

•Experience working with a website CMS and briefing creative assets.

•A commercial mindset and the ability to collaborate effectively with sales, content and event teams.

•An interest in financial services, treasury or business events. Previous experience in these areas is a plus.

#LI-Hybrid

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.