SEO & GEO Optimisation

Learn SEO & GEO Optimisation with Ignite's free, expert-built course

Develop applied skills in search engine optimisation and generative engine optimisation. Learn to build visibility across traditional search and AI-driven platforms through technical, content, and strategic frameworks.

Certificate upon
completion

Built by
industry experts

Self-paced
learning

Curriculum

Advancing Technical and On-Page SEO

Build on foundational SEO knowledge by exploring advanced on-page techniques, structured data implementation, and technical auditing strategies that improve crawlability and ranking performance.

■Implementing Schema Markup for Rich Results
■Conducting Technical SEO Audits
■Optimising Core Web Vitals Metrics

Understanding Generative Engine Optimisation

Explore how AI-powered search platforms generate responses and learn frameworks for optimising content to achieve visibility within generative engines such as ChatGPT, Gemini, and Perplexity.

■Analysing AI Citation and Source Selection
■Structuring Content for GEO Visibility
■Comparing GEO Strategies vs Traditional SEO

Building an Integrated SEO and GEO Strategy

Apply combined SEO and GEO techniques to develop a cohesive digital visibility strategy. Evaluate performance across both traditional and generative search using appropriate metrics and tools.

■Aligning Content for Dual-Channel Reach
■Measuring GEO Performance Indicators
■Adapting Strategy to Algorithm Changes

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