Ignite Education
Subject

SEO & GEO Optimisation

Learn SEO & GEO Optimisation with Ignite's free, expert‑built course.

Develop applied skills in search engine optimisation and generative engine optimisation.

Trustpilot4.5 out of 5 stars

Content

Advancing Technical and On-Page SEO

Build on foundational SEO knowledge by exploring advanced on-page techniques, structured data implementation, and technical auditing strategies that improve crawlability and ranking performance.

  • •Implementing Schema Markup for Rich Results
  • •Conducting Technical SEO Audits
  • •Optimising Core Web Vitals Metrics

Understanding Generative Engine Optimisation

Explore how AI-powered search platforms generate responses and learn frameworks for optimising content to achieve visibility within generative engines such as ChatGPT, Gemini, and Perplexity.

  • •Analysing AI Citation and Source Selection
  • •Structuring Content for GEO Visibility
  • •Comparing GEO Strategies vs Traditional SEO

Building an Integrated SEO and GEO Strategy

Apply combined SEO and GEO techniques to develop a cohesive digital visibility strategy. Evaluate performance across both traditional and generative search using appropriate metrics and tools.

  • •Aligning Content for Dual-Channel Reach
  • •Measuring GEO Performance Indicators
  • •Adapting Strategy to Algorithm Changes

FAQs

What is Ignite?

Ignite gives you free, expert-built courses in high-demand careers so you can build the skills that actually get you hired in today's job market. Ignite courses are free with the ability to get additional career tips and support with Ignite Insider.

Who is Ignite for?

Ignite is for anyone ready to level up their career. It is especially useful for young professionals looking to break into competitive fields, people looking to switch careers, re-enter the job market or those looking to gain new skills entirely.

How much does Ignite cost?

All Ignite courses and resources are completely free. In addition, we offer Ignite Insider which offers 1:1 access to industry professionals and curated job opportunity notifications.

What can I learn on Ignite?

We offer comprehensive courses across Product Management, Cyber Security and Marketing, with more fields launching soon. Each course includes interactive lessons, knowledge checks and certification to boost your CV. You can submit a request for a new course if we don't yet offer it.

Can I learn at my own pace?

Absolutely. Ignite courses are self-paced, so you can learn when and where it works best for you. We suggest completing 2 to 4 lessons per week for the best results and maximum knowledge retention.

What makes Ignite different?

Unlike other platforms, Ignite courses are completely free with no hidden costs. We focus on practical, industry-relevant skills that employers actually want, not just theory. Our courses get you job-ready, fast.

Ignite Education
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