Specialism

Product Manager

Become a Product Manager with Ignite's free, expert-built course

Drive innovation by leading products from concept to launch, aligning user needs with business requirements. Master the strategic frameworks, prioritisation techniques, and stakeholder management skills that define successful product managers.

Certificate upon
completion

Built by
industry experts

Self-paced
learning

Curriculum

Module 1 - Foundations of Product Management

Master the core responsibilities and key competencies that define professional success in this field. Build essential knowledge of industry practices, methodologies, and best practices.

■Roles and Responsibilities of a Product Manager
■Product Lifecycle
■Stakeholder Management
■Market Research

Module 2 - Strategic Thinking & Planning

Master strategic vision and roadmapping techniques to align product development with business objectives. Learn to identify market opportunities and translate them into actionable product strategies.

■Vision & Roadmapping
■Prioritisation Frameworks
■Business Models
■Competitive Analysis

Module 3 - Design & User Experience

Explore user-centered design principles, interaction patterns, and best practices for creating intuitive digital experiences. Develop skills to design products that delight users and meet business objectives.

■Design Thinking
■Prototyping Tools
■Usability Testing

Module 4 - Agile & Technical Proficiency

Gain proficiency in essential technical tools and methodologies used by industry professionals. Learn to leverage technology effectively for improved productivity and results.

■Agile Methodologies
■Technical Literacy
■Collaboration Tools

Module 5 - Data-Driven Decision Making

Build analytical expertise through data-driven approaches, interpretation techniques, and evidence-based decision frameworks. Develop skills to turn data into actionable insights that drive business value.

■Analytic Tools
■Key Metrics
■A/B Testing

Module 6 - Go-to-Market & Growth Strategies

Discover methodologies to understand market dynamics, customer needs, and competitive landscapes. Learn to conduct effective research that informs strategic decisions and product direction.

■Launch Planning
■Growth Marketing
■Marketing Alignment

Module 7 - Emerging Technology & AI Alignment

Build comprehensive knowledge and practical skills in this essential professional domain. Develop expertise through hands-on learning and real-world application of key concepts.

■AI Fundamentals
■AI Product Management
■AI Ethical Considerations

Module 8 - Leadership & Career Development

Develop strategies for effective stakeholder management, influence, and building consensus across diverse audiences. Learn to navigate complex organizational dynamics and secure buy-in for your initiatives.

■Soft Skills
■Career Pathways

Feedback

“The Product Manager course was great! For someone new to the topic, this is a great introduction and allowed me to connect with the community”

Course Leaders

Max Shillam

Senior PM at Amazon

Max is a Senior PM at Amazon currently overseeing the development of the Technical Products customer experience across Search, Detail Page and Rufus.

FAQs

What is Ignite?

Ignite gives you free, expert-led courses in high-demand careers like Product Management and Cybersecurity, so you can build the skills that actually get you hired in today's competitive job market.

Who is Ignite for?

Ignite is for anyone ready to level up their career, especially students, recent graduates, and young professionals looking to break into competitive fields, switch careers, or gain new skills quickly.

How much does Ignite cost?

Ignite courses are completely free, supported by limited advertising. Want an ad-free experience plus exclusive access to industry professionals and curated job opportunities? Upgrade for just 99p/week.

What can I learn on Ignite?

We offer comprehensive courses in Product Management and Cyber Security, with more fields launching soon. Each course includes interactive lessons, knowledge checks and certification to boost your CV.

Can I learn at my own pace?

Absolutely. Ignite courses are self-paced, so you can learn when and where it works best for you. We suggest completing 2 to 4 lessons per week for the best results and maximum knowledge retention.

What makes Ignite different?

Unlike other platforms, Ignite is completely free with no paywalls or hidden costs. We focus on practical, industry-relevant skills that employers actually want, not just theory. Our courses get you job-ready, fast.